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(Case study)

Elevating Club Pilates Brand

Club Pilates collaborated with Zouhari Marketing to strengthen its brand and boost community engagement. Through the creation of a refined visual identity, an expanded social media presence, and the execution of targeted marketing campaigns, the business evolved from a cherished local favorite into a prominent brand within the community, realizing remarkable growth.

Industry

Fitness & Health

Timeline

1 Year

Client

Club Pilates Ocala

Services

Content Creation
Brand strategy
Two dogs, golden and black, sitting on green grass, looking upwards with happy expressions.

(The challenge)

Club Pilates had firmly positioned itself as a cherished local gem in Ocala, adored by locals for its outstanding service and quality. However, the brand encountered three significant challenges:

  1. Content needed to expand to newer heights
  2. Digital presence was minimal — social media posts were consistent but lacked strategic focus.
  3. Foot-traffic growth and online visibility had plateaued despite website traffic.

(The solution)

(The solution)

We partnered with Club Pilates Ocala to rebuild their brand from the ground up and lift their visibility online and off. Our approach comprised:

Brand Strategy & Identity
  • Conducted a workshop to define the  personality, audience, and unique value (community, comfort, craft).
  • Developed video visual with drone footage and photography to expose instructor presence.
Creative Design & Collateral
  • Updated in-store signage, packaging, and takeaway materials to reflect the identity.
  • Created a library of high-quality assets: Headshot photography, lifestyle imagery, videography for social.
Digital Marketing & Social Strategy
  • Launched a content calendar covering Instagram and Facebook: weekly posts, stories, promotions to engage local audience.
  • Provided Videography and Edits for Hosted events
  • Implemented simple analytics tracking: foot-traffic uplift, engagement rates, new-follower growth.

The Impact We Made

+24%

Social media followers

+28%

Website traffic

+19%

Online  sales

+40%

Engagement rate

(Testimonial)

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Working with Justin was a game-changer for the studio. He helped us discover what makes us unique and brought it to life — online, on-site, everywhere. We now feel confident that the brand is more warming and inviting!

Kristina Morando

General Manager, Club Pilates Ocala